Where Wide Format Printing Falls Short

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Where Wide Format Printing Falls Short | SnapPress
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When a customer needs 1,000 custom labels by tomorrow, there’s no time to debate, only time to deliver. Many local print shops position themselves as specialists in large or specialty jobs, relying on wide-format printing to meet those demands. But what if there were a way to win more business by serving short-run label jobs with the same quality and durability customers expect?

That’s exactly what the SnapPress LP-1 delivers. This short-run digital label printer exceeds the durability and print quality of wide-format devices, but with the speed and efficiency needed for on-demand label production. It’s a game-changer for customers who come knocking with a short-run job, and their deadline is now.

Ready to see how short-run label printing can open the door to new customers, faster turnarounds, and more profitable jobs? Let’s dive in.

 

Time Is Money and Wide Format Eats Up Both

Take a job inquiry that requests a short-run label production. A typical wide-format setup might take four days to complete that run, assuming there are no bottlenecks. Now imagine a customer calls and needs it in hand tomorrow.

What are your options?

  • Outsource the job, risking delivery delays, quality control, and reduced margins.
  • Run it in-house on wide format, eating up floor time, increasing labor costs, and ultimately losing money on a job you probably shouldn’t have said yes to.
  • Run it on the LP-1 and knock it out in just 1.5 hours.

That’s not a typo. The SnapPress LP-1’s speed, efficiency, and versatility make it uniquely capable of handling high-quality, short-run jobs without the slowdowns associated with wide-format devices. It bridges the gap between traditional digital and wide format, giving you a third, better option that doesn’t force you to choose between time, cost, or customer satisfaction.

Comparison between outsourcing, wide format machines, and the SnapPress LP-1 for digital label printing

 

The Real Cost of Saying “No”

The difference between your shop winning a job or watching it go to a competitor often comes down to one factor: speed. Adding a digital label printer like the LP-1 to your lineup gives you the power to say “yes” more often, especially for short-run jobs that need to be turned around quickly. 

Instead of relying solely on wide format printing or outsourcing time-sensitive orders, you can deliver high-quality labels in-house, faster and more profitably. Building this kind of reputation not only keeps revenue from walking out the door, but it also brings new customers in.

 

 

Adding the SnapPress LP-1 To Your Fleet

Integrating the SnapPress LP-1 into your current setup is easier than you might think. At a third of the cost of other digital label presses on the market and with a compact footprint, it’s the perfect addition to any wide format print operation looking to expand capabilities without adding complexity.

No special training is required. After just a few days of onboarding with the SnapPress team, your shop will be up and running with digital label production in no time.

The SnaPress LP-1 also features an intuitive lightbar that shows print progress at a glance, along with a job queue you can set up in the morning and let run throughout the day. It’s truly a set-it-and-forget-it system, freeing up your team to focus on other priorities while the SnapPress LP-1 handles production, essentially printing you more money and opportunities on the sidelines of your business.

 

A Smarter Way to Say “Yes” to More Jobs

Wide-format printers were made for signage, not for the precision, speed, or detail that high-quality labels demand. While they have their time and place, they aren’t always the most efficient or profitable option, especially for short-run jobs. The SnapPress LP-1 gives you a third option: high-quality, fast-turnaround digital label printing that fits seamlessly into your existing workflow.

How can digital label printing save you time, boost your margins, and unlock new revenue streams? Book a demo today and see how the LP-1 can transform the way you say “yes” to every customer opportunity.

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