When most people think of the SnapPress LP-1, they think labels, and for good reason. The LP-1 has earned its reputation for producing short-run, high-quality labels. But what many don’t realize is that the LP-1’s capabilities extend far beyond labels.
From custom packaging tape to other specialty applications, this machine gives businesses a flexible, cost-effective way to expand their branding, streamline operations, and maximize ROI. In this post, we’ll explore how the LP-1 helps you think bigger than labels, starting with one of the fastest-growing opportunities in packaging: custom packing tape.
Thinking Beyond Labels
If you already own and operate a SnapPress LP-1, you know the machine excels at producing labels, but its capabilities don’t stop there. With the same equipment, no upgrades or additional parts needed, you can transform your operations and open a new revenue stream by producing custom packaging tape.
The opportunity is significant. The global printed tape market was valued at USD 34.7 billion in 2023 and is projected to grow at a CAGR of 4.4%, demonstrating strong and ongoing demand. By leveraging the LP-1 for custom tape production, you can expand your offerings, serve more clients, and tap into a growing market, all while making the most of the machine you already own.
For the Commercial Printer
If you’re a commercial printer already offering custom labels, why stop there? Expanding into custom packaging tape is a straightforward way to grow your business, differentiate yourself from competitors, and provide clients with a more comprehensive branding solution. Custom tape allows your clients to reinforce their brand identity on every shipment, from promotional packages to daily orders.
By offering this service in-house, you can:
- Increase revenue
- Provide faster turnaround
- Tap into the growing demand for personalized packaging in e-commerce and retail
Adding this service could position your shop as a one-stop solution for all short-run, high-quality packaging needs.
For the In-House Printers
For in-house printers, like breweries, specialty food producers, or small businesses creating their own labels, the SnapPress LP-1 can elevate your packaging beyond the bottle or box. Imagine shipping your products in boxes sealed with custom tape featuring your logo or seasonal designs.
Branded packaging isn’t just eye-catching; it works. Studies show that branded packaging can increase brand recall by up to 80% and makes customers feel more connected to your brand. Custom tape allows you to:
- Create a memorable unboxing experience
- Reinforce your brand story with every shipment
- Offer limited-edition or seasonal designs to engage repeat customers
With the LP-1, you can produce these custom tapes on demand, control quality, and experiment with designs without relying on external suppliers. This flexibility not only saves money but also gives your brand the ability to surprise and delight customers at every touchpoint.
Sealing the Deal with Custom Packaging Tape Custom Packing Tape
By leveraging the LP-1 to produce custom packaging tape, you can differentiate your business, delight customers with a memorable unboxing experience, and tap into a rapidly growing market without the need for new equipment or costly outsourcing.
Whether you’re a commercial print shop looking to stay ahead of competitors or an in-house brand aiming to maximize every customer touchpoint, the LP-1 gives you the flexibility and ROI to do it all. Now is the time to think beyond labels and utilize the full potential of your printer.
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